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About

I work on SEO systems and AI visibility: technical investigation, repeatable workflows, automation and measurement that keeps its uncertainty visible.

Search work

I work in SEO at Elfsight and on AI visibility at Beamtrace. The useful part of that combination is not the label. It is the operating discipline: inspect the system, define what can actually be measured, build a workflow people can run, and keep the result separate from the story we hoped to tell.

Independent projects

BLURSOR, SORCH and WROITER let me test that discipline in public research, internal search operations and deterministic writing diagnostics. Each project case on this site states what is live, what is internal, what I decided, what was verified, and what remains unknown.

Before search

I spent 2007–2022 in engineering, ending as a lead geodetic engineer. The domain changed when I moved into content and search. The habit of measuring carefully, documenting decisions and treating tolerances as real did not.

Contact

LinkedIn is the best place to reach me.